Urgent road warning issued during the most dangerous
month of the year
Figures show more pedestrians are killed and injured in
November than any other month– people urged to take precautions and get
serious about road safety
Pedestrians are being warned to take extra care over the
next month as winter starts closing in, with figures showing that more
pedestrians are killed or injured in November than any other month of
the year.
In 2010 2,631 pedestrians were killed or injured on
British roads in November*, around 500 more than the average across the
other 11 months of the year.
The higher than average number of accidents at this time
of year is attributed to fewer hours of daylight and the fact that
millions of us don’t take any extra precautions to stay safe despite the
more dangerous conditions.
And there are particular concerns for children, backed up
by a recent study by Admiral which shows that only a third of kids will
wear reflective clothing to make themselves more visible, even fewer
will have a reflector on their school bag, while fewer than half know to
cross the road in more well lit places during dark hours.
Worryingly, one in ten say they do not do anything
differently when it’s dark when it comes to road safety and awareness.
To get parents, children and everyone in the UK aware of
the dangers this time of year can present for pedestrians, ROSPA are
encouraging everyone to familiarise themselves with the Green Cross Code
- now brought up to date for the 21st Century - and to make
sure they are taking the proper precautions whilst crossing the road
this winter.
*Figures from Department of Transport (Road safety and
Accident Report 2010)
The research for Admiral was carried out online by
Opinion Matters between 03 / 01 / 2011 and 19/ 01 / 2011
amongst a panel resulting in number respondents type of
respondents. All research conducted adheres to the MRS Codes of
Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines.
Opinion Matters is registered with the Information Commissioner's Office
and is fully compliant with the Data Protection Act (1998).
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